Sucker for iTunes
I think my friend Scott has an excellent point when he talks about how fundamentally silly the premise of the new Pepsi/iTunes ads. I also think that I am a complete sucker.
Yes, there’s absolutely nothing subversive about Apple and Pepsi getting in bed with one another to give away 100 million free songs (when you buy a bottle of Pepsi of course) as the commercial would indicate. Ballsy sure. But about as subversive as a mutual fund. The RIAA is probably dancing in circles with joy that a bunch of stupid kids think they’re sticking to the man by buying Pepsi to get free songs that have been paid for already.
I am one of those stupid kids.
I think the add is effective as all get out. I’ve watched it 50 times. I spedn yesterday on my bus ride home hunting around for lose Pepsi caps.
But I am not a musician. I am an IPod slut in the midst of a musicial metamorphisis. Free music without the intermidable “More Sources Needed” warnings at Kazaa to me is like crack.
But fundamentally it’s nonsense, bold clever nonsense yes, but still nonsense.
This is a great parody (via Boing Boing). Also if your music tastes skew towards independent, smaller labels, painfully underrepresented on iTunes, consider Tune Recycler, which allows you to swap your Pepsi cap numbers for independent music, though I don’t quite understand how.
Would someone like to explain that one? I’m still humming “I Found the Law.”