I’ll need this on Saturday…
15 ways to energize your newspaper. It’s from a reporter at the LA Times. My favorites include…
#2. Fire any reporter or editor who refuses to learn how to use the Web to its greatest advantage, or to experiment with what works on Web vs. what works in print.
#4 Celebrate the idea that news is many things — investigative, features, trends, results. Key daily news meeting question: “Does the public NEED us today?”
#11. Announce that for home delivery customers, the paper will once again be found inside their screen door, not in the puddle in the driveway. Every home, every day.
#14. New newsroom rule: Answer phone calls. Respond to e-mails. On weekends and vacations, talk to real people.
(via Kottke.org)