Steve Jobs: 1955-2011

I am terribly sad today. Which on the face of it makes very little sense as I did not know Steve Jobs, enjoyed but did not worship his company's products. He wasn't even a very nice person and I have little patience or time for not-nice people. 

But Steve Jobs represented much of what I value most in the world, much that I try my own life upon–innovation, creativity, usefulness and the power of dreams. He also was an incredible showman in an industry that believed that aesthetics, flair, hell even joy were afterthoughts. Computers were supposed to work, to do things, to solve problems. They were not supposed to be fun. 

Heck with that, said Steve Jobs. He loved computers, loved technology, and saw their potential in all of our lives, not just those who went to MIT or could program. He wanted to share that love with all of us. Yes, he wanted to make a pile of money too but that never seemed to interest him that much. He wore the same clothes everyday, bought two giant fancy houses and never moved into them. He was worth nearly $8 billion but how many times did you read about his hot air balloon races, his antique car collections or other wild excesses? 

Never. There weren't any. Mr. Jobs wanted everyone in the world to have great technology. Business is the fastest most efficient way to make that happen.

I'm an Apple enthusiast as I sumply haven't found a better alternative to living as a citizen of the 21st century than with the iPhone, iPod and Macbook Pro. Those are the tools of my trade. And yes, someone could design better ones someday. But they haven't and probably won't. As magnetic as Steve Jobs is, his competetitors simply don't believe that values like fun, humor, and beauty belong to technology. They are wrong. 

My favorite Steve Jobs moment is the video above. it's 1984 and he is announcing the Apple Macintosh. He is not quite 30 and the computer he's about to unveil will change the world. But he's already done it once with its predeccesor, the Apple II.

He will flip our lives over at least 5 more times in the course of his, with the Laptop, iPod, Pixar, iPhone, and iPad. He will bring the world's attention to Northern California as the center of innovation and entrepreneurship. He will also do it after getting booted out of Apple then returning, as perhaps the greatest second chapter in the history of American business.

And yet here, all of that is yet to come. He is young, handsome, a bit cocky and yet at heart, still a nerd. The "Chariots of Fire" theme he used was 2 year past its sell date by then. And yet it works as it implied speed, triumph, going for it, despite obstacles, despite it seeming crazy. It means tomorrow, as F. Scott Fitzgerald called tomorrow.

"Tomorrow we will run faster, stretch out our arms faurther…"

 Fitzgerald also said most American lives have no second acts. He died in his early 40s having drunk himself into the grave, convinced he was a failure. Steve Jobs spent the last 10 years of life with a terrible illnes and pushed on anyway. He figured he had one of two more revolutions left in him so why not? And then he changed the world with the iPhone. And again with the iPad. 

Steve Jobs had a second act, then a third then several more. He was lucky enough to know what he wanted to do early in life and he then pushed it and pushed it again for all it was worth. Most of us are not so lucky and fall into rather than know our life's mission. But when we find it, go for it, Mr. Jobs said. Run faster, stretch out your arms further. 

Your heart and your intuition already know what you are supposed to become. 

Yesterday and today, there are flowers, candles, tributes being left in front of Apple Stores around the world. One I saw had a cardboard sign, attached to a storebought boquet. The sign read "Keep Thinking Different".

 For a CEO, a businessman. Normally we see these commemorations for artists and heads of state. But it would be wrong to see this as strange.

We do this for our heroes. For people that inspire us to be more than we thought we could. Who saw the world as bigger than we did. 

When Leonard Bernstein died in 1990, his funeral procession drove through the streets of Brooklyn where he was born. A group of construction workers stopped working, removed their hard hats and waved. "Goodbye Lenny", they said. 

Maybe they said it because they thought Bernstein one of them. Maybe they were classical music fans or maybe Bernstein had converted them. I think they related to him, as the son of small businessmen who accomplished something great. But they thought him one of their own because he shared the thing he created. He didn't horde away the thing he loved. He devoted his life to making it more fun, to filling it with joy. 

Steve Jobs did that with wires and microchips. He helped the entire world believe that the future was coming, maybe already here and it would be wondrous, exciting, creative. Fun. 

And it belong to each of us. Each of us with dreams and the willingness to chase them. Chase them fast. 

I heard the news of Steve Jobs's passing and sat down to write. Its the only kind of creativity I know. And I do not have time to waste not working at it. 

That you for our future, Mr.Jobs. We will do our best with it.  

 

• Category: heroes