New Article: “User Generated Content: There Just Isn’t Enough to Go Around.”
My second article for the good people at Paid Content was published this week.
"Citizens of the 21st century have a glut of platforms on which to tell their story—and a limited amount of time and energy to do so. Generally, they will default to where their friends already are, which technology is easiest to use, or which one scratches a desire they didn’t know they had (like accumulating imagery “badges”). For the companies that can reach all three of these summits, below lies the sunlit valley: a kind of biography of their habits and aspirations that consists of a giant pile of user data on where we go, who we go there with, how often and how much money we spend upon arrival. To imagine what can be built using that information as data or as platform boggles the mind.
But the companies that don’t reach those summits should not be under the illusion that users will keep giving forever."
Read the rest of the article here.