Does anyone else find it strange that the Protcer & Gamble/Gillette merger is being framed as P&G (which makes Ivory Soap, Pringles Chips, Iams Cat Food and Hawaiian Punch among others) getting into the “Man” business? Sure we all know Gillette razors but they also make Oral B toothbrushes and Duracell batteries which, last I looked, were free of gender. If I were to rewrite the lead, it would say something like this…
Proctor & Gamble, one of the world’s leading manufacturers of household goods, recently beset by declining stock price and eroding brand loyalty, has agreed to acquire Gillette, another giant of consumer hygiene products recently beset by declining stock price and eroding brand loyalty.
Isn’t that the business story here? That consumer products is a mature industry, wracked by Wal-Mart, bulk purchasing, generic products and declining brand loyalty and that merger is a natural if panicked response to that (see the major record labels)? Leave gender out of it. It bespeaks a lack of imagination.