My friend Scott Keneally is affliliated with The Roshambo Winery, a vinter in Healdsburg, a sweet little town about 90 minutes north of San Francisco. Their philosophy is something I can get behind…
You don’t need to know how to cook a steak to eat and enjoy it. You don’t need to know the difference between acrylics and oils to buy a piece of art. No one says you’ve got to understand the manufacturing process of shampoo to choose one bottle over the other. And you don’t need to speak an esoteric language just to explain how much you like your spiffy new car.
So why are we pressured into understanding malolactic fermentation, the difference between a Bordeaux and a Meritage, the art of barrel aging, and the taste of slate in order to have a glass of wine?
And the wine industry wonders why more people don’t “get” wine.
So who are we to think that we can democratize wine and tear down the carefully crafted barriers to entry? We are artists, farmers, jokers, mothers, fathers, progressives, drinkers, queens, quarrelers…and winemakers. Grandfather Frank Johnson started it all with a few acres of grapes. We continued it with the creation of Roshambo, a winery dedicated to the idea that wine should be more fun, more delicious, more Roshambo!
They’ve got an art gallery, an annual rock, paper, scissors tournament and a recently launched blog, which has nothing to do with wine and that’s ok by me. I think Scott’s running the show over there too.
I don’t know squat about wine but I’m willing to learn. Naomi, send invitation courtesy of this here blog. I’ll be up your way in an hour, less if you let me stamp on the grapes.