So I only got one post in about SXSW. I’ll be laying down a complete wrap up in the next day or so. In the meantime, this crap really pisses me off.
I’m a year away from publishing my first book and I’ve already heard enough complaining from writers that No One Pays Attention to Their Books (Boo) and No One Reads Anymore (Fuckin’) And that Publishing is A Business That Only Spends Promotion Money on Sure Things and Why Can’t I Get a 20 City Tour By Bitching and Moaning and Acting Like It’s My Birthright as One of 4000 Published Novelists This Year (Hoo) to make me want to cut off my ears and feed them to a hyena. These crybabies should petition Alcoholics Anonymous to start their own “A” because they are addicts. They can’t live without feeling underappreciated, victimized and helpless. That it cycles through their souls every 2 to 3 years instead of constantly doesn’t make it any less of a pathology.
You want more readers, fans, admirers? Quit complaining and GO FIND THEM. It’s not impossible. It just takes work. And god forbid you work at something related to your career as a professional writer other than your precious time logged at the laptop.
Let’s start with the blantantly obvious (and bravo to Jessa Crispin for pointing this out first)…Your readers– past, present and future–are busy people with families, careers and lives. They have a zillion forms of entertainment to choose from other than your book. You wanna get to the top of their reading pile? Why not put a little godamn effort into getting out there and promoting yourself? Musicians go on tour. Actors do junkets for their shows, artists drink crappy wine and make small talk at galleries. It is the height of arrogance that writers think they somehow get a bye from all of this because it either makes them uncomfortable or because their art is practiced in solitude.
You don’t. Get over it.
How to develop a following:
1) The Internet. Get a website, professionally designed and update it regularly. Your readings from last May are not only useless information but insulting to readers who want to know what you are doing now. Create a signup box for an email mailing list. Let me as a fan get on it and send me an email once a month letting me know what’s going on. Doesn’t have to be literature or privacy violating, just friendly. Don’t know how to make social chit cat in an email? Too bad. Learn. Wait two years until your next book comes out and I’ve not only forgotten your first effort. I’ve probably forgotten your name.
2) Find friendly rooms and speak in front of them. Do not wait for your publicist to create a royal procession of a tour for you where you can simply stroll, crown on head, from one admiring crowd to another. It doesn’t happen that way. You belong to a ski club? Ask that they throw you a book party. Same with your church/synagogue/mosque/temple, your college alumni association, your hometown boosters. Be generous and forthcoming with your time. Offer to write a little article for their newsletter. Remember you’re trying to get a book noticed and you’re not Mitch Albom. It takes work.
3) Channel your inner creativity. Why do writers, the most creative of people, suddenly get struck dumb when it comes to promotion? A blanket mailing of your book to reviewers is not only uncreative but largely a waste of time. It’s the equivalent of a cold sales call. And we know how often those work. Plus, there’s no guarentee you’re going to get a good review. Is “do not read this book” in a major daily newspaper better than speaking in front of several small groups who want to hear you anyway?
4) Don’t berate naysayers. As a book critic, I still get angry email from writers whose books I didn’t like. This is both unprofessional and childish. People will not like your book, no matter how much you do. That’s life. Move on.
5) Please don’t complain that you really want to stop promoting and get back to writing. The tourtured artist thing is not cute. It never was. Your audiences are not your therapists. Your job, for a minimum of three months after your pub. date is promotion. Tell your friends and family. They’ll understand. Do not tell me as a reader that it’s a big pain in the rump. It makes me want to slap the ungratefulness right out of you.
6) Recognize that your book is not for everyone and accept who it is for. Your WW II memoir is not for teenagers. Your mothers and daughters novel is probably not for middle-aged men. Sorry. Pick the low hanging fruit and stop thinking you deserve nationwide acclaim from the right out of the chute. It will come later if you build up your base first. Or it might not. That’s ok too. Remember YOU GET TO LIVE OUT A DREAM. How many people can say that?
7) Publishing has always been a business, even when everyone wore tweed jackets and got drunk together. Quit living in the past. You weren’t around for any of it and neither were your readers.
8) Work. Writing a book is only the first part. Now you’re on the sales staff. It’s a hard lesson to learn, agreed. Now stop complaining and get on with it. No one is going to make you a successful writer but you. It teaches us humility, something the author of this article desperately needs. If our expectations for our profession are this rediculously inflated, perhaps we all need it too.