Will Someone Please Think of the Indies?
Steve Rubel asked some interesting questions not to long ago around the closing of Tower Records…
This gets me thinking, what’s next? Drive-in movie theaters are gone. Will movie theaters be next? Somehow, I think not. People love the communal experience.
So what about bookstores? Ebooks and audiobooks are hardly mainstream today, but who knows about tomorrow.
My point here is not to play the prediction game. That’s easy. Rather, it’s to remind us that things are constantly changing. New technologies and habits replace old ones. Remain complacent with what you have in atoms and you might be disappointed when it moves to bits. In marketing and PR we need to always be mindful of this flow. That’s because one day, everything will be bits.
I don’t know if I agree with the “everything will be bits” part but this question’s been on my mind a ton lately. I grew up in record shops, video stores and movie theatres. You know you’ve hit a certain age when your childhood feels like a dying era.
I’ve been writing about this a lot lately and I’ve largely concluded that being sentimental (or relying on others to be) is an unhelpful waste of energy. Indie businesses are not teddy bears, cute, heartwarming but fundamentally without consequence on our lives. They have to survive as businesses too. And indulging in hackneyed platitudes about the big meanies who run chain stores or assuming that community goodwill will rule the day, even if it should, is a fantasy none of us can afford.
So while it feels like working the funeral beat, I’m still both fascinated by how this will play out and reassured that genre bookstores are holding on and, according this this article, folks continue to open bookstores. Maybe it’s a fools errand, I don’t know. But from asking around at places like Readerville, this new generation of booksellers has studied the market, formed strong community alliances and are establishing online operations before they open their doors. So maybe there’s hope after all.
If anyone has stories of suvival in the independent video store, movie theatre and record store spaces, send ’em this way. I’m researching another article as we speak.