Book Promotion Series Continues: Part II: It’s Who You Know
My 10-part series on book promotion continues today over at the BookTour blog. Today's segment: "It's Who You Know."
Book promotion is a block party. If you’re lucky, the party is thrown by someone else (the New York Times, your well-paid publicist, Oprah) and you just show up. You don’t even have to bring potato salad. But that’s simply not the case for most writers, and everyone knows that. Which is why most publishers, publicists, booksellers and members of the media will be most impressed by the effort you put in yourself, by your willingness to bring what you have to the party, or to throw it yourself
I know perhaps you are shy and it’s no fun to ask for favors. This is the time to get over it. If you can’t ask the people closest to you to invest in your book, how do you expect complete strangers to invest their time and money in reading it?
Read the rest of the essay here.