Book Promotion Series Continues: Part III: “Getting Your House in Order.”

Imagine that you’re in the weeks and months right before your book is published. What’s the best way to get ready for the big day? How much time will it take and what needs doing? All of these questions are part of the answer to the one that keeps authors awake at night when they have a new book on the horizon.

How ready would you like to feel?

When entertaining guests, we clean the house and stock the icebox. Before a trip, we pack a suitcase and notify the neighbors. We do this because the best antidote for fear of the unexpected is readiness. Just as you won’t be a good host if you don’t plan for your guest’s arrival, you’ll be a lousy spokesperson for your book if you don’t get ready before its due date. Put more simply…

In order to best promote your book, make sure your own house is in order.

Read the rest of the essay here.