iSuppose:

Thanks to some seriously fierce curating from my buddy George, I’m now familiar with the possibilities behind apple’s new iTunes feature, iMix. Ostensibly it allows you create a mix from iTunes’s music library and let your friends know about it.

Neat idea. Here are a few ways it could be better…

1. Search Functionality: I only know about George’s mixes because he told me. Shouldn’t I be able to go to iMix, type in someone’s user name and see their mixes, just like I can see their Wish List on Amazon?

2. The 30 second rule. How about letting people hear songs on iMixes in their entirety and then limiting the number of times you can play before you by? 15 30-second fragments does not a mix make.

3. My iMixes. The home page of iMix is either a set of the most top rated mixes or the most recently added, both of which are useless pieces of information. The essence of a mix isn’t what’s on it but who gives it to you. A mix from a stranger is just a random collection of songs. So how about my own page with my mixes and links to my friends and theirs? A little social software action up in this piece?

Or maybe that’s where they are headed…

• Category: Our Web, Ourselves.