DIY Book Touring:
Huuzah K.L Cook! The author of Last Call has written a fantastic article in this month’s Poets and Writers about how he book together a book tour for himself, 60 events in several states and dragged his wife and four kids along. Reading at universities, elementary schools and backyard BBQs, he managed to serve his book with both dignity and sweat and not abandon his familial responisbilities or go bankrupt.
In my consulting pratice, the single most common question I get from pre-pub authors is “how do I promote my book and not desert my family/lose my job/have to sell a vital organ? From now on, I’m going to to give the best advice I can and assign this essay as required reading.
P.S. Works equally well for touring musicians/filmmakers or other on-the-road artists.